Shopify has been designed to make it easy for you to sell online. If you are looking for an ecommerce website, that’s quite a selling point!
Over 100,000 active retail stores have been launched on Shopify, making it the most popular option for selling online.
In this article we’ll outline some of the main attributes that make Shopify so appealing, so you can decide whether it’s the right solution for you.
Shopify offers a range of packages, from Basic Shopify through to Shopify Plus. Even with the basic package an unlimited number of products can be promoted and sold, making it a viable option for many online stores.
Shopify Plan, Shopify Advanced and Shopify Plus build on this foundation, with increasingly feature rich options. The company really have considered everything that an online retailer might need, including third party shopping, check out recovery, replica stores to attract international buyers and a dedicated support team.
The choice of packages allows you to find the ideal fit for your requirements and budget. Payment is made on a monthly basis, alleviating the need for upfront investment. The fees are transparent; a monthly fee + the cost of your payment gateway + 0.5-2.0% of turnover depending on the package.
If you opt for a paid template or paid apps, the cost is clearly shown and there are plenty of free options. With Shopify you won’t be faced with added costs and hidden extras.
If you aren’t sure where to start, Shopify approved experts can help you to select the best option for your current requirements. Be reassured; you’re not stuck with your initial decision; you can downgrade or upgrade packages as your business evolves.
Learn more about true costs of running a Shopify store.
Shopify offers an extensive range of free themes, so you simply choose a design that will be visually appealing to your target audience. Instantly, the costs and time involved in creating a design from scratch are removed.
There is no need to be concerned that using a template will restrict your creativity. There is scope to make small alterations or radical changes in order to end up with a bespoke online store.
Mobile Responsive Design
The Shopify design options are mobile responsive. This allows your potential customers to access your site, fill a shopping cart and pay on their phone or tablet. As an ever increasing number of transactions are undertaken on mobile devices, a mobile friendly site is essential for any ecommerce retailer.
Easy Payment Options
It’s good to offer your customers a choice of payment options. In addition to credit card payments, PayPal, Amazon Pay and Apple Pay are all trusted systems that you can offer.
You also want to make it easy for customers to complete the transaction. With TouchID, Apple Pay is a convenient way for shoppers to make a purchase. Activating Apple Pay in your Shopify store settings is simple and with the rest of the work carried out for you, this payment method can be seamlessly integrated.
Scope for Customisation
Modifying the templates isn’t the only way to customise your ecommerce website. Shopify offers a large marketplace, with over 1,400 free or paid apps. Being specifically designed for Shopify, there are no compatibility issues with these apps and they are simple to install.
You wouldn’t want us to list them all, but apps enable social media integration, shipping solutions, stock alerts, shop management via mobile and heat mapping visitor actions on the site. Choose to install the ones that will enhance and tailor the functionality of your Shopify store!
When you are trying to manage all the different aspects of an online store, you want an ecommerce website that is easy to set up, simple to update and intuitive for website visitors to use. The more the store can do for you, the better.
With a grasp of Word, Excel and WordPress, you will have no difficulty in launching and managing your Shopify store. What’s more, it’s not just your customers that will benefit from Shopify’s mobile friendly design; it’s possible for you to access your store from your mobile phone. This enables you to undertake updates, generate reports and complete other actions when you are out and about.
In-built SEO Functionality
We all know that Search Engine Optimisation (SEO) is crucial when it comes to your web pages featuring on the search results. For a start, a mobile responsive site is favoured by the search engines, so you are off to a good start before you even add any content!
With integrated SEO functionality, it is simple to add or edit tabs, optimise product descriptions and generally ensure that your Shopify store is appealing to both search engines and visitors. An integrated blogging platform can also help you to add fresh content to your website to enhance SEO. This could take the form of product reviews, promoting new lines, seasonal tips and company achievements.
Cross Platform Selling – Including Facebook, Ebay and Amazon
If a high percentage of your customers find you via Facebook, Amazon, Ebay, Pinterest, Houze etc, you may wish that there was a means of selling directly on these sites. Shopify makes this possible and it’s not even a complicated process!
For cross platform selling, you simply select the products that you want to sell and select the market place in which to sell them. The product description, price, images appear in the listings in minutes. If you update the information, such as adding a promotional discount, it will automatically be shown across all market places.
Marketing and Abandoned Carts
Shopify collects customer data to be used for marketing. You can use email addresses to inform past customers about new product ranges or loyalty discounts (but always provide an unsubscribe option).
Not everyone who proceeds to check out completes the process and this is known as an abandoned cart. If an email address has been provided, you can manually or automatically get in touch and provide an email link to their abandoned cart. If they intended to make a purchase, this saves them starting over and can encourage them to complete the process at a convenient time.
Secure Payment Processes
Online security is a hot topic. It is important to reassure customers and comply with GDPR regulations if you are requesting the personal and financial details that are essential for any online transaction.
Shopify offers you a secure (https://) website and the ‘check out’ system is PCI Level 1 compliant to ensure a protected payment gateway. You can also provide your customers with robust and trusted payment options including Apple Pay and Pay Pal.
Gathering data on you website and how visitors are using it is essential. This valuable data should inform business decisions. On your online shop, it might determine changes to the layout, the content or your product range.
Depending on the package you selected, your Shopify store supports the collation of data with basic, through to customised, reports that present the information in an easy to read format. Use the data and you could drive up your sales and profits.
The Shopify Support Team has earned a reputation for great customer service. They are on hand to help you get the most from your online store, to resolve issues or help you make changes to your package. The level of support provided really adds value for the ecommerce retailer.
You can also get support from Shopify approved experts.
With Shopify, you can have a fully functional, mobile responsive site that is optimised for the search engines, maximises your brand exposure, encourages conversions and processes payments securely. There’s analytics to help you improve your visitor experience and a support team that are on hand to deal with queries. All this is provided in an easy to use format, and offered at an affordable price.
It’s rare to find a product that ticks this many boxes, which is why we believe it makes sense to choose Shopify for your Online Store.