When Do You Need to Revamp Your Website Design?
Change is good as it gives you a chance to improve, allows you to correct the wrong and gives you an opportunity for a new beginning. The process may be daunting as there will be a lot of adjustments done to accommodate the change, but when it happens at the right time it can be the start of great things to come.
A house renovation done to welcome and accommodate a new member of the family, a restaurant makeover done for a company’s rebranding – these are some of the changes that happen at the right moment.
When it comes to your e-commerce website, when do you know it’s time for a change?
These signs will tell you it’s the perfect time to give your website a makeover.
1. Your website could easily be sold at an antique store
Build an e-commerce website and leave it as is for many years to come – if only you could follow this mantra for your business. While it sounds appealing to just sit back, relax and not do anything else after you’ve launched your website, let us tell you now that if you do this it will be the beginning of the end for your e-commerce site and probably your business.
Just imagine passing a brick-and-mortar store that looks unkempt and outdated. Would you want to go in? Do you think customers will want to visit the store? The same questions will be raised for your online store.
While it’s not necessary to upgrade your website every year, if it looks old and outdated, visitors will not trust it. Not to mention the functionally of the site may already be outdated and this may affect the navigation and usability. Research says many people consider websites with fresh and good design as trustworthy. If your site is more than three years old, you may want to consider a redesign.
2. Your site is slow
Study shows that most people will abandon a website if it takes more than 3 seconds to load. Who would want to spend minutes or an hour just going through a website? Going online is supposed to be the faster alternative to physically going to the actual store, so your customers will expect this when they visit your website.
Customers, especially paying customers, want to buy things online from a fast and reliable website. If things take too long, you’ll be losing customers. If your site is taking too long to load then contact a web designer immediately so you can have your website redesigned.
3. It’s not responsive
Most online users now access the Internet through their phones or tablets. So if your website is not mobile-friendly then this will be a huge disadvantage. To tap into this market of phone and tablet users, your website needs to be responsive.
If it isn’t set up yet for this and visitors to your site would still need to spend time zooming in on an image or a text, then a redesign is very much needed.
Having a responsive site will allow you to gain more customers and this means you also get more sales.
4. You’re using outdated modules
Modules are supposed to enhance your website’s usability and, thus, improve customer experience. But, if they’re already outdated, then you’re exposing your website to many potential risks.
For instance, if you’ve been using the same payment module for years and this haven’t been updated, this means that various versions may have been rolled out and you have been missing out on enhanced security features. Your outdated payment module may already pose as a security risk.
If this is the case then a site redesign and upgrade is very important.When customers visit your website and make purchases they expect a smooth and safe transaction.
It is your responsibility as the business owner to make sure that each customer that visits and buys from your site is given this right. By having your website redesigned, you will ensure that all of your customers are given the utmost protection from unnecessary and unwanted risks from your payment modules.
When it comes to your e-commerce website, you should be open to changes. You always want to stay on top of things and not let your site be left behind.
As they say “Change is difficult, but not changing is fatal.”
If you don’t want your business to fall to its death, then watch out for these top four signs to know when you need to redesign your website.