Facebook Dynamic Ads: The Basics
When you print a flyer or a brochure, whatever photos and text you put into that advertisement is what everyone will see. When you distribute these flyers and brochures to the public, essentially you are handing out multiple copies of the same advertising material. This means no matter what age, gender, hobbies, talents and food or retail preferences someone may have, they will receive exactly the same material from your business. So it can be a hit and miss.
So how do you avoid the miss and get the hit every time? Try Facebook Dynamic Ads.
Getting to Know Facebook Dynamic Product Ads
Facebook Dynamic Product Ads are personalized advertisements you can run on Facebook. Customized ads will be dynamically generated based on a user’s data. With dynamic product ads you can deliver the right message to the right person at the right time.
Imagine how useful this can be for your business. Every advertisement you put out there is guaranteed to not only be seen by your market but most importantly to really be read through and digested as it is something that they are keen about. It is even something that is relevant to them at that time.
This is especially useful for companies with multiple products. With the number of products you have, you may have a hard time marketing all of them to the public. With Facebook Dynamic Ads, you don’t need to run a huge campaign that can’t even guarantee to get you huge returns. You only need to do targeted marketing that will get your ad seen and read by the right people.
How do they work?
Using cookies, geographic location, tracking data, time and date, a dynamic ad will have a clear depiction of an Internet user. With these details you can deliver an ad that is specific to that user.
For example, if someone in London has been visiting websites about stiletto shoes, a dynamic ad of a store in that region that offers that product will pop up in their Facebook feed. And because this is something that they are clearly interested about as they have been searching the Internet for it, they will more likely look at the ad, visit the website and buy a stiletto from that store.
Someone who has been looking through websites for home wares on the other hand will see more ads about these products on Facebook.
Advertising your business doesn’t have to be a hit and miss. You don’t want to waste your budget on advertising that will just get a lot of misses. You need to make the most of your budget by investing in something that can give you better returns.
You can deliver the right ads to the right person with the help of dynamic ads.
If you’re not an expert on Facebook Dynamic Product Ads, we can help. Our team can help set this up for your business so you can get your product out to the people who really need it and are willing to pay good money for it.