Here’s Why You Should Get Started with Facebook Dynamic Product Ads
“What will I get out of this?”
This is a question that most people will ask if they are contemplating about doing something. Especially for businesses, owners need to know what good something will bring for their company. Because if it won’t really help the business and its bottom line, then why bother doing it?
This may be a question you have asked yourself upon learning about Facebook Dynamic Product Ads. So if you’re thinking about what you can possibly get out of using it, here are the benefits detailed for you.
Read on and decide for yourself if it’s worth all the effort. (Hint: It IS worth all the effort.)
Target the right person
Facebook Dynamic Product Ads have the ability to discern who best to deliver your ad to. By using cookies, geo location, date and time, you’ll know what sites a certain user has visited and even what pages they have checked out, where they are located and what time and day they have been on these sites or pages.
These data can then be used to dynamically create an ad that will be delivered to them. And because they have already made similar searches on the Internet about a shoe product for example, then this would mean they are the right person to target for ads about shoes.
If also they have visited your website and out of a thousand products chose to view only a handful of them, you can specifically target them with the ads for these products.
Advertise your entire product catalogue
Businesses with multiple products know that it’s hard to advertise everything in their catalogue. Doing this would mean spending a huge amount to market all of these across different mediums. Plus there’s no assurance that the right person will see the ad of a product they’re really interested in. So this will become a waste.
With Facebook DPA, it’s possible to advertise your entire product catalogue. If you’re a business that has a huge line of products to sell then this will work to your advantage. Facebook DPA can advertise your product catalogue and deliver only the ads to a person who will be interested in these.
Avoid advertising out-of-stock products
There are times when you advertise a product and after some time this becomes out-of-stock. Even as you recall the ad, some people may have already seen it and assume that you still have that product available. When this customer goes online and finds out that they can no longer order it, what you will have is one disappointed (or even worse, one irate) customer.
This scenario can be avoided with Facebook DPAs as the product catalogue feed will tell Facebook if the product is still in stock or not. And of course, if it isn’t then no ad will come out for that product. This will result to no wasted ad and no frustrated customer.
Create relevant ads
Have you ever experienced watching a show on TV, then when a commercial came up you switched the channel? You may not have found the TV ad relevant and thus weren’t interested in seeing it through.
This is what happens if an advertisement doesn’t reach the right audience. With Facebook Dynamic Product Ads, this can be avoided because only ads that are specific to a person, based on data you’ve collected, are shown to them. This means all the ads that you put out there are relevant ads.
With the added features available in using Facebook Dynamic Ads, you can also choose to deliver ads to people who visit a specific page in your website or people who have not visited your website in a certain period of time. This makes for more specific ads delivered to your target market.
With all these benefits, there’s no reason why you shouldn’t test the waters of Facebook Dynamic Product Ads. Instead of spending a lot of money and time on designing one ad for traditional media, with Facebook DPAs you can just create a dynamic ad template that can be used to deliver specific ads to the right audience.
Ultimately, you’ll have a strong digital marketing campaign that will bring in conversions.
Find this article helpful and want to jump into the world of Facebook Dynamic Product Ads? Feel free to get in touch with our team. We’d be happy to help.