Let’s start with the basics; if you want to sell products online, you need an ecommerce website that is:
- Straight forward to use (for the retailer and the customer)
- Mobile responsive
- SEO Optimised
- Secure (in the case of ecommerce sites, this means PCI Compliancy)
As with any ecommerce platform worth considering, Shopify ticks these boxes.
Straight Forward to Use
Shopify has been designed to be easy to use and it is constantly undergoing improvements to further enhance the user experience.
Shopify templates are mobile responsive, making it easy for customers to buy online. With the use of an app, it is also possible for shop managers to make updates, set up promotions, add or remove products via their mobile devices.
From fast hosting that ensures that all Shopify stores are quick to load, through to step by step processes that make sure all content is optimised (and not duplicated), Shopify makes sure that your store is desirable to the search engines.
Security is a priority when you are requesting personal and payment details from customers. Shopify has invested heavily in security features to offer a robust and reliable ecommerce platform. It is PCI compliant and also offers a number of apps including Fraudfilter and Chargeback Protection to further enhance the security of your store.
So, the basics are covered, but what makes Shopify different from the competition?
One of the best features is that Shopify provides 24 hour customer support via phone, email, live chat and responses to an extensive number of FAQs. This level of support isn’t offered by the competition and it alone can make Shopify a great value option.
If you are used to using certain software, it can be a headache if it is no longer available on your new template. Shopify knows this and has focused attention on compatibility so that existing software can be integrated into your Shopify store. Where it hasn’t been possible, they’ve worked with other companies to provide a solution. As an example MailChimp have designed a free ‘Chimpified’ app specifically for Shopify.
Cross Platform Marketing
The Chimpified app will support your email marketing efforts, but there are many other ways in which Shopify makes it easy to promote your products.
The most notable is the ‘Buy’ button. This point of sale option can be applied to Facebook, Pinterest, EBay, Amazon, Blogs and many other places where customers can be encouraged to make a purchase. What’s more, an update to your store will automatically update content on these other platforms.
Other marketing tools include the easy creation of landing pages, for use with AdWords campaigns and email marketing. This enables you to out together engaging, product specific content to convert visitors to customers.
So, is Shopify a Good Ecommerce Option?
Covering all the essentials Shopify should certainly be on your shortlist. By providing access to a knowledgeable support team, easy integration of popular software and simple yet highly effective marketing solutions we believe Shopify really stands out from the competition.
Managing an online shop is a challenge, but Shopify offers many features to make it easier. With a range of packages and pricing options, you really can find an ideal Shopify solution to match your budget and requirements.
If you want our help with setting up your Shopify store, please contact us at Webgrow.