How to Create Facebook Dynamic Product Ads

June 29, 2016
Posted in Facebook
June 29, 2016 admin

Create Facebook Dynamic Ads in 3 Easy Steps

A lot of effort goes into ensuring your Facebook dynamic product ads succeed. You need to market your product catalogue, deliver the right message to the right person, and generate relevant ads from a dynamic template using the data collected. All these may seem confusing and you might think that using dynamic ads for your business is just impossible.

While dynamic product ads isn’t for the faint of heart (and definitely not for the beginner advertiser), once you understand the basics everything will soon be a breeze.

So are you ready to get started? Here are 3 steps to get started with dynamic ads.


1. Upload your product catalogue

This is the list of products you want to promote on Facebook. Create an XML or CSV file of your product catalogue. Index this by product ID, name, description, URLs of landing page and image, as well as availability.

Double check everything and make sure that all details are accurate. All the information in this catalogue is crucial in creating a specific ad and delivering it to the right person. This catalogue is will serve as a database of your products and this is where information will be pulled to create a dynamic ad.

After creating the catalogue, upload your catalogue to Facebook. You need to have a Business Manager account for you to be able to do this.

2. Set up your pixel

A Facebook pixel is essential to your ad campaign. This will allow you to build custom audiences, optimise ads and measure the conversions. Additionally the pixel can also let you see the traffic generated by your website.

For dynamic ads, you need to set up your Facebook pixel so you can receive reports when a specific product ID from your catalogue is being viewed, added to a cart or purchased. This will allow you to track the progress and ultimately the success of your product ads. Essentially what you would need to do is just modify a few codes.

 

For easier set up of the Facebook pixel, you can download the Pixel Helper. This will help you verify that you are getting the right reports for each product ID. If you haven’t worked with Facebook ads before and help setting this up, you can ask help our developers.

If you have an app, you would also need to modify your App Events.

3. Make a dynamic ad template

After you’ve done 1 and 2, then it’s time for you to create a dynamic template that will be used for your ads. You would need to create a format that will be followed for all of your products. The name, description, image and prices would be the only thing that would change depending on the product or the audience who will be viewing it.

The one template that you create can then be used different types of products – single or multiple; on various devices – desktop, tablets and mobile; and will work on all Facebook placements – newsfeed, right hand column or audience network.

How great is that? You only need to create one template that can be used in a number of ways. Then you’ll be all set to run your dynamic ads.

 

Final Thoughts

All it takes is just three easy steps to create a Facebook Dynamic Product Ad for your business. But we all know business owners don’t always have time for that. Fortunately, our team can take away the confusion and hassle of creating your own dynamic product ads.

In no time, we can help you run relevant ads that will be delivered to the right people at the right time. Interested? Get in touch with us today.

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