Make Your Store Stand Out from the Crowd
So you’ve finally launched your online store. From a technical side, everything looks good—your site is easy to navigate and products are attractively displayed. But it’s been months, and as per your analytics, business isn’t going as well as expected.
Well, if you’re not getting a sale, then chances are people haven’t noticed you yet. This is why the biggest companies invest significant advertising and marketing resources to create buzz for their brand.
But what about for small e-commerce stores, like yours, that don’t have the budget to build buzz for the brand? Apparently, the good news is, getting noticed doesn’t have to be a struggle. There are things you can do to help you stand out from the competition—without having to spend a lot of money. Here are ways.
Embrace a trend
Memes, zombies, the Kardashians—these are examples of current pop culture trends that people are talking about. Hopping onto a trend that’s relevant to your e-commerce shop is one of best ways to generate the attention you need and get noticed.
For instance, if you sell outdoor equipment and safety gear, you can center your campaign on the zombie pop culture. Or if you offer cat sitting services, tag onto the Grumpy Cat phenomenon. The key is finding a trend and making it work for you.
Set up profiles on major social media platforms
Social selling is going to be a big trend this 2016. So if you haven’t thought about joining the bandwagon yet, then it’s time you consider it.
Before launching any social media campaigns however, make sure to spend some time learning which platforms your audience frequents. Is it Facebook? Instagram? Pinterest? Or what about Twitter? One you have the information, set up pages or profiles on those sites and post regularly.
Get personal with your customers
One of the best things about not having a huge cashflow and manpower is that you can be more personal and interact with customers on eye level.
Reaching out to your customers will make them see you not just as someone trying to sell them something, but as another person trying to connect. Of course, when trying to get personal, make sure you are genuine. Don’t try to be something you are not.
The popularity of social media has made it incredibly easy for individuals and businesses to go viral, gaining popularity in a matter of minutes! But how do you go viral? Apparently, it would involve orchestrating a hilarious, outrageous or serious situation, and then uploading it on YouTube and other social networking platforms. The more unique and natural the situation is, the bigger the chance that it will spread online like wildfire.
Viral marketing may not be for everyone, though. You need to be open-minded, creative, and fun, because these will show in your video or post.
Want to know what makes content viral? Below is an interesting infographic from ProBlogger.
Partner with social media influencers
Who says you need to hire celebrities and the big names in the industry to add exposure to your business? Online merchants can now get the hype and publicity they want by partnering with today’s influencers: bloggers.
A simple way to have all eyes looking at your shop is by collaborating with bloggers. For instance, if you sell cosmetics, you can send out free samples to influential bloggers and ask them to review your products. Once they post a review of your product, a link to your site will be included which will help give your shop an SEO boost and drive traffic to it.
You may not be able to spend a lot of money to get your e-commerce shop noticed. But with the right approach and strategy, getting exposure even on a minimal budget is definitely possible.