5 Easy Steps to Effective Funnel Optimisation

November 20, 2014
November 20, 2014 admin

Having troubles with optimisation?

There are so many ways of optimising your site. But there are several specific platforms that you need to use, mainly Google Analytics and Google Webmaster Tools, in order to create a good optimisation funnel. Some say that the site can be identified if well competing on the traffic by seeing the site population. Yes, it is a factor. But do you know where do they stop and which page contributes a lot on your site? Here are 5 tips for you to follow.

1. Setting up Goals on Google Analytics

If you aren’t familiar with this Goal conversion on the Google Analytics, then something is wrong with you. If you are hiring a web developer, make sure they know how to manipulate the Analytics carefully. Thoroughly managing the Analytics is vital for your site to be continuously working. We mean business here. You need higher revenues!

The above image will let you see the four main menus on your Google Analytics page. The Home is where you will see the summary of your website’s performance. If you have more than a site, then everything must be here. This is the ideal page for analysing your website’s progress for the past few days. Making sure that the bounce rates and the traffic are both complementary. Read more on this page for more information.

So by pressing the ‘Admin’ button, you will be seeing three groups of categories (Account, Property, and View) and one of which includes the photo below.

Just to introduce, the ‘Account’ category tells your Google Analytics account and filters, while the ‘Property’ is a demographics of your website’s performance on several advertising sites, social media platforms, and other data imports. While the view is the one provided below.

Next, is press Goals!

You will be seeing three categories that can give you access to what is working and what’s not working on your website.

  • Goal Name – This is give you the follow up settings that depends on your choice. First is the ‘Template’. It will be sending specific information on the revenue, acquisition, and inquiries. On the Revenue, well the bucks will be obviously elaborated. Some of the specific stuff you’ll be seeing focuses on the orders and the pre-order requests. This goes well on e-commerce websites especially on retailers and online stores. The users checking your website with Amazon contents is the most effective. So make the most out of this. On the Acquisition, there are findings that focuses on the sign ups and the membership status of your website goers. While Engagement deals with the population’s choices on the other elements of the website. An example would be social media (this will give you share and likes), media play (if ever you have Youtube videos and tutorials), and more.
  • Define the Funnel – Analytics will be letting you add up to ten conversion goals and from there, you will be seeing where does your web users stop and where do they actually read. Furthermore, analysing what interests them adds to your advantages to other competitors.
  • Goal Values – Giving your goals values add some specific functions.

Still need help on how to create your Goals? Read the Google Analytics tutorial page provided here.

2. Checking your Landing Pages

Some of your landing pages aren’t actually working well on importing accounts to subscribe on your website. There are specific platforms to help you create good landing pages and some can be found on LeadMagnets.

Creating good landing pages must deliver the following important elements:

  • Headlines – The visitors must read a good headline. In news, the headlines are the one diverting readers and watchers… not the content. Having short and well-explained headline makes the difference; so you better write down over 20 headlines in mind and edit what’s needed.
  • Copy – By writing the three main steps on how will you accomplish certain tasks your visitors needed will be important here. Some actually call it the PAS Method, but actually it’s just as simple as a three-step problem solving technique. Just like math, this needs formula. And to create a good copy, you must analyse the problem, Check what are the possible solutions. Lastly, send them what you think would be the most effective that would conclude everything. Leaving your visitors unanswered is obviously not helpful.
  • Color – The colors of your website and its content sometimes aren’t compatible. And this creates an effect on you website. Below is a color table with their specific functions to our brain. It sounds funny, but yes… it REALLY HELPS!

To read more about Color Psychology, go to this Huffington Post article provided.

 

  • Font Size – There are several visitors who want the font sizes bigger for them to read it easier, and others think that smaller sizes make the page seem longer and they usually don’t get the mood to read. Convert this, to see which one works out better.
  • Purchase Path – Killing the page’s snail-like load time would impact a lot on the site’s performance. Having your visitors check on your deals and packages while your site is working slower than Pluto’s revolution, of course, would make them leave.

3. Analyse Sign Up forms and Trust Elements

Next is you need to analyse your sign ups forms and your trust elements. What are those? Sign up forms are where your visitors must head to let them be regular subscribers of your website. There are special types of sign up forms that usually distracts the user from continuing. Make sure that the sign up forms are well-optimised and analysed carefully. Here are the following elements you need to eye on sign up forms:

  • Write Ups and Content – Make sure that what you’ve written is exactly for users to subscribe. You don’t want to offer email news but your goal is to help them on optimising by use of regular text messages. Using a proper headline like, “Add your E-mail for Further Assistance” is better than “Add you E-mail for More Contents”.
  • Text Boxes – On the text boxes, make sure that it wouldn’t complicate things. Once you ask for e-mail, you must write ‘Email’ on your text box. You don’t want the visitors leaving your site annoyed.
  • Conciseness – The lesser words, the better. Make sure you only add lesser boxes for easier and faster optimisation. There are some specific boxes and information that are needed. No need for adding too much.

Next in line is the list of your Trust elements. With the bunch of scams on the internet, you couldn’t blame the visitors for abandoning your site because they think you are one. We hate fooling, and this is why trust is something we really focus on.

On any businesses, giving your 100% trustworthy text and copy for your visitors is a must. Just like how banks work and e-commerce retailers, some warranties, investments, and spam control are few of the things necessary.

  • Guarantee – Make sure you leave an assurance that the visitors will be seeing faster results. On the other hand, you don’t want them expect something your offer couldn’t do. Just be spontaneous and idealistic at the same time. An example of guaranteeing is adding time frames like 30-day free trial, 90-day money back guarantee, 1 week warranty, and more.
  • VeriSign Logo – If you are already ensured of your services and have a site well-optimised, you may want to avail a VeriSign logo. This is expensive. But it’s going to be worth it once your visitors are assured that your site can give them benefits.

4. A/B Conversions and Usability

On you A/B conversion, the rates must be perfectly checked and regularly optimised. Some conversions do create better results when optimised right away; while some, such as blog posts, are a whole different process. Consistent blogging is way harder than anybody things it is. For more information, go to this link provided about consistent blog posting.

  • Website Visuals – Optimising your visuals is a must. There are a lot of optimisation options provided by Visual Website Optimizer. In addition, some visuals present unnecessary details, and this is why this type of platform is vital to a site. We, on Fresh IT Solutions provide the advanced funnel optimisation .
  • Backups and Design Options – As a website specialist, we advice e-commerce sites must have sets of design templates and backups for the site. Funnel optimisation is basically for the website’s design and impact on the visitors. So having the right content added on a wrong template, basically… would lead to a mediocre work.
  • Run your A/B Testing – Once you’ve sorted out your options and you website’s performance based on your content and design, run your testing. Having your website ran on this A/B testing would give you results on how did the site go during your funnel optimisation process. If ‘Design A’ is lower than your ‘Design B’, you might want to consider ‘Design B’. However, if ‘Design B’ failed on other sections and ‘Design A’ passed, try adding ‘Design C’ combining the highest from ‘Designs A and B’.

5. Conclusion

Then after running all these funnel optimisation options and tips, try running a five-second test provided. Right after creating a huge bump on the Google Analytics traffic and Google SEO, you will be able to create more effective contents. Or shall we say the revenues will be the next in line. After sending the right pieces of information on different website optimisation platforms and executing well on these, nothing is impossible.

We have a previous Optimisation Tips and Tricks added on our blog and this could actually help your website rise from ground zero to thousands in weeks! Funnel Optimisation is harder than everybody thinks it’d be. But as long as you can keep on track with what’s happening on the SEO and your website, everything follows. Consequently, putting your main website on the #1 spot on your specified keyword on Google searches, can help you identify who are your competitors and what do you actually need to work on.

Funnel optimisation is vital to every website; and so as the proper distribution of designs, contents, and copies.

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