Debunking 5 of the Most Popular SEO Myths
When you don’t know much about something, it’s easy to speculate and fall prey to misinformation. This is especially bad if it’s something that concerns your business. If you don’t have the right information you might miss out on a good opportunity. Sometimes misinformation may even cause harm to your business.
When it comes to SEO, you need to uncover the truth behind the myths. Only in doing so can you use this tool to your advantage and propel your online business to greater heights.
Now let’s debunk the most common myths about SEO and learn the real facts behind them.
Myth # 1: SEO for mobile and desktop are the same.
Internet users use mobile internet and desktop internet in different ways. Don’t easily be swayed by SEO consultants who will tell you otherwise. Mobile Internet users for example do a more local search as compared to desktop Internet users. This is just one of the many differences between the two. Because of these, the SEO strategy that you implement for the two platforms should also differ.
Myth # 2: SEO is a one-time thing.
SEO is an ongoing process. You don’t set up your website for SEO and just leave it as is for months and years to come. Your website needs to be checked and re-optimized over a period of time to continue competing with other businesses. If you optimize your website only once, other businesses will outrank you with fresher content and newer strategies and you will fall behind.
Myth # 3: SEO can be done after the web design.
While it’s perfectly fine to optimize a website that has already been set up, it’s better to do it before it has actually been launched and is still in the design stage. There are a lot of components that would need to be done in order to have a website with a strong SEO: content, accessibility, and informational architecture. If you don’t have SEO in mind during the design process, you might have to re-design or retrofit your existing website.
Myth # 4: Just stuff your website with keywords and you’re good to go.
SEO is more than just stuffing your website with keywords. Keywords alone won’t guarantee rankings for your website. The places where they are sprinkled and used strategically throughout your website and the quality of the content on your website also play a huge role in determining your site’s relevance and ultimately rankings.
Myth # 5: You don’t need SEO because you have social media.
While social media is a good way to market your business and reach out to your target market, it’s not enough as a standalone component. Social media is just one area of digital marketing just as SEO is. It’s not a substitute for it. If you want to drive potential customers to your website, SEO is still the most proven and effective way to do this. For a more successful digital marketing campaign you can even use both of them, but never remove SEO from the equation.
SEO has been around for a long time but because it is constantly evolving there have been many people saying different things about it. Some may still have been stuck with old strategies and haven’t kept up with the times. While some just don’t know much about it.
One thing remains true about SEO though: it is an effective way to help your website solve its problem of obscurity and help it be visible and reachable to your target market.
If you need help in optimizing your e-commerce website, consult the experts and don’t believe the common myths that you hear around.