Must Have Tools for Every E-commerce Shop Owner
Running an e-commerce store is just like cooking. It takes talent, hard work, creativity—and even a little luck—to create a digital storefront that suits the taste of customers.
And of course, just like cooking, you also need access to the right spices, in this case e-commerce tools, to ensure you got everything covered. Using the right type of e-commerce tools can help improve your business’ performance as well as your workforce’s productivity.
Unfortunately, you can’t get everything in one platform, which is why you would have to use multiple products to keep up to date with things like analytics and lead generation.
In this post, we’ll look at five of the best tool every e-commerce store owner shouldn’t be without.
1. Google Analytics
Google Analytics is probably the best, free web analytics service there is today. It’s basically the foundation of any digital marketing strategy.
From showing you who’s visiting your website, to exposing demographical information about your buyers, Google Analytics offers a trove of customer insights which you can use to improve your website’s performance and consequently your bottom line.
Who are your website visitors? Where do they live? Which browser are they using? What are people clicking the most? Which pages are left untouched? When do they leave your site and why? Google Analytics answers all these important questions, and more, so you can get a complete view of your customer’s experience.
The value of the information the platform is able to provide cannot be understated. Aside from helping you compete in an increasingly overcrowded market, it also helps you save money by exploring what’s working and fixing what’s not.
While it’s possible to learn the platform in a day, it takes an experienced team—one that has understood and mastered the platform—to understand all your data and turn them into actionable marketing tactics.
For those who aren’t familiar with the name, AppSumo is a deal site just like Groupon. But unlike the latter, AppSumo exclusively deals with digitally distributed goods, such as online courses, e-books, and apps.
AppSumo is beneficial for two kinds of e-commerce owners: entrepreneurs who have digital products to sell, such as project management apps or copywriting courses, and those looking to get great deals on such products.
If you’re any of the two, it’s easy to join the AppSumo community. If you’d like to promote your online tool or product, you can partner with AppSumo by submitting an application. If you’re after great deals, simply sign up for an account.
Concerned about visitors who never seem to return or convert at all? Consider getting OptinMonster, a customer acquisition and lead generation software.
With OptinMonster, you can create opt-in forms to help turn your visitors and readers into subscribers and customers. It boasts a wide range of features such as its easy to use OptinMonster Builder, A/B Split Testing, Page Level Targeting, Multiple Form Types, and Built-in Analytics. But perhaps the most important and attractive feature of this tool is its Exit-Intent Technology.
This smart technology is able to detect when a visitor is about to leave your website and then launches an opt-in window, such as an invitation to chat with a support agent, a special discount to encourage a purchase, or a lead magnet download invitation.
Several case studies, according to its creators, have shown that these exit-intent popups have reduced cart abandonment and increased the overall conversion rate.
One of the challenges of running an e-commerce store is that unlike having a physical retail shop, you can’t really see what visitors are doing on your shop, where they frequent, and how they react when they see your products.
Fortunately, HotJar now makes it possible for online merchants to gain more insights about their customers. The great thing about HotJar is that you don’t need to use multiple tools to get the information you need, as it offers everything in one platform.
It combines analysis and feedback tools to understand website user behaviour and get feedback from them. Its analysis tools include heatmaps, visitor recordings, conversion funnels, and form analytics. These tools show what visitors want, do, and care most about.
Meanwhile, the feedback tools include feedback polls, surveys, and the ability to recruit users as testers. These tools let you discover how vistors feel about your website, as well as create a bond with potential customers. The insights you can gain from HotJar would be the key to improving your site’s usability and your bottom line.
Google Analytics is no doubt an undisputed market-leader when it comes to, well, analytics. But for those looking for alternatives, particularly enterprises that are gravely concerned about data and privacy, there’s one serious contender you might want to try out: Piwik.
Piwik is a free, open-source web analytics solution. What sets it apart from other platforms is that it gives users full control over their data as the platform is hosted on the user’s servers, with the data tracked inside the user’s Mysql database.
Aside from security and web and e-commerce analytics, Piwik has tons of other great features that enable you to profile your site visitors, learn about their journey, and track your goals and improve conversions.
Piwik can also be seamlessly integrated with different e-commerce platforms such as Magento and PrestaShop.
These e-commerce tools definitely make the lives of every online merchant easier and simpler. However, like any tool in business, these tools are only as good as the people using it.
Which means, you might want to give us a call just in case you’re not sure how to interpret the data in your Google Analytics report…